Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Defeating Japan for the title, the U.S. women’s soccer team dominated both the World Cup and Twitter on Sunday. In the six hours following the game, there were 2.8 million Tweets about the World Cup...
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How does Under Armour differentiate itself from Nike via digital marketing?
Established in 1996, Under Armour is a young brand in the sportswear market. But thanks in part to its marketing strategy, Under Armour has already overtaken Adidas as the second largest sportswear...
View ArticleQ&A with Process’ Tim Perell, the man behind Adidas and ESPN’s new branded...
Tim Perell, founder and CEO of Process, answers questions about the company’s innovative brand storytelling strategy, as exemplified via the video content produced for Adidas and Audi. Brand...
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A recap of the coolest wearables at CES
There were a lot of wearables at the Consumer Electronics Show last week beyond just Apple Watches and Fitbits. Here are a few of our favorites. The Consumer Electronics Show (CES) couldn’t be held in...
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Three factors that determine Super Bowl success
Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor to advertise in the...
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Five brands mastering March Madness marketing
There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underway and in the...
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The state of influencer marketing in 2016
Before Vine’s popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube...
View ArticleWho gets the gold?: The best marketing from the PyeongChang Winter Olympics
The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics...
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ClickZ’s World Cup winners, including Budweiser, McDonald’s, and Apple
When the World Cup ended over the weekend, there were a few obvious winners, like the French national football team and their fans. Luka Modric, who won the Golden Ball trophy for best player. The bar...
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How can augmented reality enhance the experience for sports fans?
Philips Arena, where the Atlanta Hawks play basketball, is currently under construction. The revamped arena will include both a courtside bar and a barber shop. Yankee Stadium has a museum, while Hard...
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4 branding lessons from most talked about 2020 Super Bowl ads
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent...
View ArticleWhy football clubs must use emerging technology to keep in the game
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to...
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